3 Tips to Prepare for Successful Negotiations in English
This lesson was originally posted in June 2015 and it was updated in May 2017.
Want to ask for a raise at work? Buy a home? Get your supplier to lower prices? Each of those requires skills for negotiations in English.
But negotiating can be stressful. Sometimes we fear that we won’t win or we won’t get what we want. Maybe we don’t know how to ask for what we want. Or we’re afraid we’ll be asked some challenging questions and we won’t know what to say.
The good news is, there are practical steps you can take to help you be confident and have successful negotiations in English.
Not sure you really need to negotiate in English? Let me ask you, is it possible that you will:
- Ask for a raise* at work
- Request a permanent change in your work schedule
- Buy or sell a home in an English-speaking country
- Work with suppliers to decide on the final price and shipping costs of something
- Ask for an extension on an important work deadline
- Decide on a benefits package* at the end of a job interview process
- Reach an agreement with new business partners
- Agree on terms for a contract with a new client
If you said yes, then you need to be ready to negotiate in English. And I can help you do that.
*A raise (noun) = a salary increase
*A benefits package (noun phrase) = all the potential benefits you’ll receive with your job such as health care benefits, vacation time, reimbursements for travel to and from work, a company car, and so on.
Perfect if you want to negotiate your salary or negotiate with a new client.
Lesson by Annemarie
3 Must-Have Tips for Successful Negotiations in English
Preparing for a negotiation will help to reduce your nervousness when you start the process and it will help you to achieve your aims. You’ll know exactly what you want, you’ll be ready for challenging questions, and you’ll know how to establish trust with the other party* in your negotiation to help you reach a win-win solution.*
One reason negotiations are often difficult is the lack of preparation. This can result in being blindsided* during the negotiation. I want to help you avoid that!
Tip 1: Know What You Want from the Negotiation
This may seem like an easy question: what do you want from the negotiation? Your answer might be simple, for example, “I want a raise” or “I want to sell my house at a good price.”
But are you prepared to say exactly what you want and why you should get it? Are you willing to compromise? Are there alternatives that would be acceptable to you?
For example, maybe you’ve accepted a new job and now you’re negotiating the salary and benefits package with the company. You have a specific salary that you want but maybe the company doesn’t agree. Would you accept a lower salary for a better benefits package?
Use these questions to help you know exactly what you want from the negotiation and to consider how to answer challenging questions. They will reduce your fears before a negotiation, help you communicate effectively, and prepare what you should say and how you should say it.
Consider these questions and – if possible – even write down your answers:
- What do I / What does my company want from this negotiation? What is the end goal or what is the bottom line*?
- Why is this goal or result important for me/us?
- What will happen if I am not successful in reaching my goal?
- Are there any alternative agreements or compromises I’m willing to accept?
- Are there any alternative agreements or compromises I’m not willing to accept?
- What alternatives or compromises can I propose, if necessary?
- What kind of relationship do I have with the other party? And do I want to keep a good relationship after the negotiation?
- What are the consequences if I win or lose this negotiation?
- How do I want everyone to feel when the negotiation is finished?
*Bottom line = the final result
That last question – How do I want everyone to feel when the negotiation is finished? – might seem like a strange question.
But generally, in English-speaking culture, the goal is that everyone feels good about the final agreement. In English, we use expressions such as:
– a win-win situation (ex.: In the end, it was a win-win situation for everyone.)
– mutual success (ex.: Our goal in this negotiation is mutual success.)
Why is this important?
Because you will probably want to or need to do business (or negotiate) with this person or company again in the future. It is best if everyone is happy at the end of the negotiation. It will also help you and your company have a positive reputation in the business world, which is important for new clients and business relationships.
“Preparing for a negotiation will help to reduce your nervousness… you’ll be ready for challenging questions, and you’ll know how to establish trust with the other party in your negotiation to help you reach a win-win solution.”
Tip 2: Know the Other Side in Your Negotiation
We know now that it’s essential for you to be clear about your goals in the negotiation, but what about the other side?
Knowing what the other side might want can help you consider acceptable alternatives and it can also help you prepare arguments for supporting your goals.
Lastly, it will be easier for you to find common ground* with the other party, which is useful in Tip 3.
To help you prepare, consider these questions from the other side:
- What does he/she want from this negotiation? What is their goal? What are their needs?
- Why is this goal or result important for them?
- What will happen if they are not successful in reaching their goal?
- What alternatives or compromises might they accept?
- Is there anything that is definitely off-limits*?
*Common Ground = mutual or shared interest; a shared goal or agreement
*Off-limits = unacceptable
Tip 3: Build Trust in Your Negotiation
And finally, consider strategies to help you establish trust and build a strong relationship with the other party. This will ensure a smooth negotiation and help you reach a win-win solution.
Here are 4 techniques to consider:
1—Be Sincere
Say what you mean and be honest. An article from Fast Company entitled 7 Key Habits for Building Better Relationships agrees by saying you should “Be Genuine, Confident, Humble, Trustworthy, Positive.” (Note: This article is an Upper-Intermediate to Advanced English level.)
2—Find a Common Connection
Small talk is a great tool to find a common connection with someone. Also, when you have your answers to the questions from Question #2 above, it will be easier for you to find common ground. You’ll have information to help you think of good questions to ask.
3—Listen Closely
In English-speaking cultures, we show we are listening with the following techniques:
- Maintain good eye contact
- Show pleasant or positive body language and facial expressions
- We make sounds or use small words such as:
- Mm-hmm, Yes I see, Good point, I agree…
- Don’t interrupt. Let the person finish talking before you start to speak.
- Echo, repeat or summarize what you hear the person saying with phrases such as:
- “I understand. So what you are saying is…”
- “What I hear you saying…”
- “Ok, so you would like…”
- “So you are telling me that your company would like…”
4—Show Interest
You can show that you are interested in the person in several ways:
- Remember his/her name
- Remember details or information they have shared previously
- Use successful small talk
- Use body language in a positive way: sit up straight, lean slightly forward, keep your head up and focus your eyes on the other person
Have you had experience negotiating in English?
If so, I’d love to hear about it! Share your story in the comments below. Tell me what you were negotiating and what has helped you to be successful in English?
After today’s lesson, what was the most useful tip you learned that you can use the next time you have to ask for something you want or negotiation with someone?
Enjoy your Wednesday and I’ll see you next week!
~ Annemarie
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Wow, what a detailed lesson (as ever) Anne Marie. I’m such a terrible negotiator so I’m always interested in reading advice on how to do it better! I like your active listening tips – those are great for any interaction, but especially negotiations. I recently read “Getting to Yes” which is a book on negotiations – I only read the summary, but it was immensely helpful. One of the tips was similar to your first one – know why you want what you what. When you dig deeper and know why, that opens you up to accepting other possibilities. That’s… Read more »
Hi Cara,
Thanks so much for the feedback and for the tip regarding “Getting to Yes.” I’ll have to check that out!
Best,
a.m.
Thank you very much.You’re great indeed.
You’re very welcome, Zou. I’m glad to know it was helpful.
Thank you Annemarie,
you, as always, positive energy … respect teachers for knowledge☺
Audrone
Dear Audrone,
Thank you so much. I appreciate the kind comment and I’m glad the lesson was useful to you!
Best, Annemarie
I have never experienced negotiating in English. In my opinion your advice has a general character and can be applied not only in different situations we face in Enghish but also when we speak other languages. As fas as I remember, I have taken part in quite serious negotiations only ones, when I was selling a house. I fondly hoped that it could be a win-win situation. Finally it rurned out that due to my impetience I broke the negociations. Although, the customers seemed to be determined they were so annoying. They visited my house hundreds of times, checking everything… Read more »
Thanks for sharing your experience, Anetta. And I agree with you that this advice is useful for negotiations in any language and in many situations, such as buying or selling a home.
Home sales are such emotional events! We are so attached to our homes and it can make it stressful when others take so much time to think about it. I understand why you felt frustrated.
As always, it’s great to hear from you and see you use the language from the lesson! Thank you.